BUSINESS FUNDAMENTALS

Free Cash Flow: The Lifeblood of a Business

Revenue tells you what a company sells. Earnings tell you what accounting profits it reports. Free cash flow helps show how much cash the business actually generates after funding the investments required to operate.

START WITH ONE IDEA

Eventually, profits have to become cash.

A company can report impressive revenue growth. It can report rising earnings per share. It can even appear inexpensive based on traditional valuation ratios.

But at some point, the economics of the business need to translate into actual cash generation.

Free cash flow gives a company something extremely valuable: the ability to choose what it does next.
THE BASIC IDEA

What is free cash flow?

At a high level, free cash flow represents the cash generated by a business after accounting for capital expenditures.

OPERATING CASH FLOW $1.0 Billion
−
CAPITAL EXPENDITURES $400 Million
=
FREE CASH FLOW $600 Million

Capital expenditures—often shortened to capex—include investments in long-term assets such as factories, equipment, infrastructure, technology, and other resources required to maintain or expand the business.

In this simplified example, the company generated $1 billion of operating cash flow, invested $400 million into capital expenditures, and was left with approximately $600 million of free cash flow.

That $600 million is where things become interesting.

It represents capital management can potentially reinvest, use to strengthen the balance sheet, return to shareholders, or save for future opportunities.

EARNINGS VS. CASH

Two companies can report the same profit and generate very different amounts of cash.

Net income is calculated using accounting rules. Free cash flow measures something different.

Working-capital changes, depreciation, capital expenditures, stock-based compensation, taxes, and other accounting items can create significant differences between reported earnings and actual cash generation.

COMPANY A
Net Income $500M
Operating Cash Flow $750M
Capital Expenditures − $150M
FREE CASH FLOW $600M
VS.
COMPANY B
Net Income $500M
Operating Cash Flow $525M
Capital Expenditures − $400M
FREE CASH FLOW $125M
Same accounting profit. Very different financial flexibility.
THE POWER OF OPTIONALITY

Where can $1 of free cash flow go?

Once a company generates excess cash, management has choices. Those choices are collectively known as capital allocation.

$1 OF FREE CASH FLOW Management decides where it goes next.
01
↗

Reinvest

Fund new products, factories, technology, research, employees, or market expansion.

02
↓

Reduce Debt

Lower interest expense, refinancing risk, and financial leverage.

03
↻

Buy Back Shares

Reduce shares outstanding and increase the ownership percentage represented by each remaining share.

04
$

Pay Dividends

Return a portion of the company's cash generation directly to shareholders.

05
+

Make Acquisitions

Purchase businesses, technology, customers, products, intellectual property, or market share.

06
◇

Hold Cash

Build reserves for downturns, unexpected needs, or future opportunities.

Generating free cash flow creates options. Capital allocation determines what management does with them.
OPTION 01

Reinvest in the business.

Often, the highest-value use of free cash flow is to put the money back into the company.

That could mean opening new locations, expanding manufacturing capacity, developing new products, increasing research and development, investing in technology, hiring employees, or entering new markets.

1 Business Generates Cash
→
2 Cash Is Reinvested
→
3 Business Earns More
→
4 More Cash Is Generated

But reinvestment only creates value if the company can earn attractive returns on the capital being deployed.

Spending more money does not automatically create more value. The return earned on that investment matters.
OPTION 02

Strengthen the balance sheet.

Free cash flow can be used to repay debt rather than relying on outside capital to improve the company's financial position.

01 Lower Interest Expense
02 Less Refinancing Risk
03 Lower Financial Leverage
04 Greater Flexibility

This can be especially valuable for cyclical businesses or companies operating during periods of higher interest rates.

A business capable of generating substantial internal cash flow may be able to repair its balance sheet without issuing additional shares or depending on favorable credit markets.

OPTION 03

Repurchase shares.

Companies can use free cash flow to purchase their own stock.

If those shares are retired, the remaining shares represent a larger percentage ownership interest in the business.

BEFORE BUYBACK 100M shares outstanding
→
COMPANY REPURCHASES 10M shares
→
AFTER BUYBACK 90M shares outstanding

If a company continues earning the same amount of total profit while the number of shares declines, earnings per share can increase.

But there is one critical question: what price did the company pay for its own shares?

Repurchasing undervalued shares can potentially create value for remaining shareholders. Paying an excessive price can destroy value.

A share repurchase is simply another investment decision.

OPTION 04

Return cash directly to shareholders.

Mature businesses with relatively stable cash flows and fewer attractive reinvestment opportunities may distribute part of their free cash flow through dividends.

This allows shareholders to receive cash without selling shares.

Free cash flow can also provide useful context when evaluating whether a dividend appears financially sustainable.

Don't look at dividend yield alone.

Ask how much cash the company generates relative to how much cash it distributes to shareholders.

OPTION 05

Acquire other businesses.

Strong cash generation can allow a company to acquire other businesses without relying entirely on borrowed money or newly issued shares.

01 New Markets
02 Technology
03 Customers
04 Products
05 Intellectual Property
06 Scale

But just as with share repurchases, price matters.

Buying an excellent business at an excessive valuation can still produce a poor return on capital.

Cash gives management the ability to act. It does not guarantee management will act wisely.
OPTION 06

Sometimes the best decision is to wait.

A company does not have to deploy every dollar immediately.

Retaining cash can help a business survive difficult periods, continue investing during downturns, avoid raising capital under unfavorable conditions, or react quickly when an attractive opportunity emerges.

STRONG CASH GENERATION
→
GREATER FINANCIAL INDEPENDENCE

A company that must continually access debt or equity markets is partially dependent on investors remaining willing to provide capital.

A business that generates substantial cash internally has more control over its own future.

CONNECTING CASH FLOW TO VALUATION

Free cash flow can also help investors think about price.

One way investors compare a company's cash generation with its valuation is through free-cash-flow yield.

COMPANY VALUE $10 Billion
ANNUAL FREE CASH FLOW $1 Billion
FCF YIELD 10%

This is a simplified illustration. Investors may calculate free-cash-flow yields using different definitions of company value and cash flow depending on the analytical purpose.

The number becomes particularly interesting when considered alongside growth, balance-sheet strength, capital requirements, and management's ability to reinvest cash at attractive returns.

LOOK BENEATH THE NUMBER

Not all free cash flow is created equal.

Simply finding companies reporting large amounts of free cash flow is not enough.

The quality and sustainability of the cash generation matter.

01
Is the cash flow recurring?

Temporary working-capital movements can make one year's cash flow look unusually strong.

02
Is the company underinvesting?

Cutting necessary capital expenditures can temporarily boost free cash flow while weakening the business later.

03
How cyclical is the business?

Cash generation near the top of an economic or commodity cycle may not represent normalized earnings power.

04
Is the share count actually falling?

Large buybacks may be partially offset by shares issued through stock-based compensation.

05
What is management doing with the money?

Generating cash is only one part of the equation. Allocating it intelligently is equally important.

THE COMPOUNDING ENGINE

The combination investors often want to find.

Some businesses have the ability to generate substantial free cash flow while still having attractive opportunities to reinvest that money.

STRONG Free Cash Flow
+
HIGH Reinvestment Returns
=
POTENTIAL Compounding Engine

A company that can repeatedly take internally generated cash and reinvest it at attractive returns may be able to expand earnings power without relying heavily on outside capital.

THE BIGGER LESSON

Free cash flow gives management choices.

Revenue matters.

Margins matter.

Earnings matter.

But eventually, investors want to understand whether the economics of the business are producing cash.

ACCOUNTING PROFITS
≠
CASH IN THE BANK

Accounting earnings do not directly repay debt, fund acquisitions, repurchase shares, or pay cash dividends.

Cash does.

That is why free cash flow is often described as the lifeblood of a business. It represents financial resources generated internally and gives management the flexibility to decide what happens next.

PORTFOLIOLAB PERSPECTIVE

Look beyond the valuation multiple.

A low price-to-earnings multiple does not necessarily make a company inexpensive, just as a high multiple does not automatically make a company expensive.

We want to understand the economics underneath the valuation.

01 How much cash does the business generate?
02 How much capital must it reinvest?
03 How sustainable is the cash flow?
04 What returns can management earn on reinvested capital?
05 What does management do with the cash?

Those questions can help reveal the difference between a company that simply reports profits and one that consistently creates economic value.

PORTFOLIO ANALYSIS

Understand what is driving the investments you own.

Portfolio construction involves more than looking at ticker symbols and recent returns. Understanding the underlying businesses, valuation, concentration, fees, and portfolio risk can provide a much clearer picture.

Understand what you own. Understand why you own it.
Analyze Your Portfolio →
WRITTEN BY
AJ Blackstone
President, PortfolioLab

This material is provided for educational and informational purposes only and should not be construed as individualized investment, tax, or legal advice or as a recommendation to purchase or sell any security.

Examples involving free cash flow, company valuations, share repurchases, capital expenditures, earnings, and free-cash-flow yields are simplified illustrations. Actual company financial statements and cash-flow calculations may differ materially based on accounting treatment, business characteristics, capital structure, working-capital changes, acquisitions, asset sales, stock-based compensation, and other factors.

Investing involves risk, including possible loss of principal. Historical or current cash generation does not guarantee future results.