OUR FORMULA

Portfolios designed around you.
Not around a model.

PortfolioLab builds and manages customized investment portfolios for individuals, families, retirement accounts, trusts, high-net-worth investors, and businesses. We combine individual securities, diversified investments, structured strategies, and portfolio-level risk management based on each client's objectives and circumstances.

We build portfolios from the ground up.

We do not believe every investor should own the same prepackaged allocation. PortfolioLab evaluates each client's goals, risk tolerance, time horizon, liquidity needs, tax considerations, and existing investments before determining how a portfolio should be constructed.

Depending on the account and investment objective, portfolios may include individual stocks, bonds, ETFs, structured notes, cash, and other securities. The result is a portfolio designed around the investor rather than a standardized model.

Opening the account isn't the signal to buy.

Designing the portfolio is only the first step. PortfolioLab does not believe that every new account needs to be fully invested into a predetermined allocation as soon as the assets arrive.

Before committing capital, we evaluate current valuations, market conditions, the client's existing investments, liquidity requirements, tax circumstances, risk tolerance, and the role each investment is intended to play within the portfolio.

When appropriate, implementation may occur gradually. Positions may be established at different times, purchases may be phased into the market, and a portion of the portfolio may remain in short-term treasuries while we evaluate potential opportunities.

01

Evaluate

We determine what we want to own and evaluate valuation, risk, market conditions, and the role of each investment within the portfolio.

02

Stage

Capital does not necessarily need to be deployed all at once. Investments may be introduced gradually as opportunities develop.

03

Deploy

Capital is put to work when we believe the investment and entry point are appropriate for the client's portfolio and long-term objectives.

OUR APPROACH

A customized portfolio should have a customized implementation process. The securities we want to own may remain the same, but valuation, portfolio risk, and the timing of capital deployment can influence how we build the position.

Investment strategies with a specific purpose.

Investments are selected based on the role we believe they can serve within the overall portfolio rather than simply filling a predetermined allocation.

01

Customized Portfolios

Portfolio construction tailored to the client's financial objectives, risk profile, time horizon, liquidity needs, and existing investments.

02

Individual Stock Portfolios

Direct ownership of individual companies may be incorporated when appropriate, allowing for more targeted portfolio construction than relying exclusively on pooled investment products.

03

Bond & Fixed-Income Portfolios

Individual bonds and fixed-income investments can be used to pursue income, capital preservation, liquidity, and portfolio diversification.

04

Structured Notes

Structured investments may be incorporated for defined portfolio objectives such as income, buffered market exposure, or specific risk-and-return characteristics.

Learn about structured notes →
05

Portfolio Risk Management

PortfolioLab evaluates concentration, downside exposure, historical drawdowns, overlapping holdings, volatility, and other portfolio-level risks.

06

Downside-Risk Strategies

Portfolio construction may incorporate strategies intended to manage the magnitude of potential losses while maintaining appropriate market participation.

07

High-Net-Worth Investment Management

Customized portfolio management for investors whose financial situations may require greater flexibility across taxable, retirement, trust, and other investment accounts.

08

Business Cash Management

Investment strategies for corporate cash reserves, working capital, tax reserves, payroll reserves, and other business liquidity needs.

One investment approach across your financial life.

PortfolioLab manages a variety of taxable, retirement, trust, education, custodial, and business accounts.

Explore 401(k) rollover considerations →

Know what you own—and what could hurt you.

Portfolio construction is only part of the process. PortfolioLab also evaluates risks created by the interaction between investments. Multiple funds can own the same securities. Individual positions can become unintentionally concentrated. Historical returns can obscure the magnitude of losses investors experienced along the way.

Our portfolio analysis evaluates factors such as concentration, historical drawdowns, overlapping exposure, investment expenses, downside risk, and other portfolio-level characteristics.

Analyze Your Portfolio
PORTFOLIOLAB RISK ANALYZER
Portfolio Concentration
Historical Drawdowns
ETF Overlap
Investment Expenses
Downside Risk

Research. Construct. Implement. Monitor. Adapt.

01

Understand

We begin with your objectives, financial circumstances, existing portfolio, time horizon, liquidity needs, and tolerance for risk.

02

Analyze

Existing investments are evaluated for risk, concentration, diversification, costs, valuation, and portfolio construction.

03

Design

We build a customized portfolio using investments selected for the specific role they are intended to play.

04

Implement

Capital may be deployed over time as we evaluate valuation, market conditions, portfolio risk, and potential entry points.

05

Monitor

Portfolios are continuously reviewed as markets, valuations, risks, and client circumstances evolve.

Technology changed what customized portfolio management can look like.

Modern portfolio-management technology allows investment advisers to construct, monitor, and manage highly customized portfolios across client accounts while evaluating risk at both the security and portfolio level.

Build customized allocations efficiently
Monitor risk at the position and portfolio level
Analyze overlapping portfolio exposures
Integrate traditional and structured investments
Monitor portfolios as markets and valuations change
Coordinate multiple account types within one strategy
Evaluate valuation and potential entry points
Stage capital deployment when appropriate

Before changing your portfolio, understand what you already own.

PortfolioLab offers a complimentary review of your existing investments. We evaluate portfolio construction, risk, concentration, expenses, and potential opportunities for improvement.

If we do not believe a change would improve your situation, we will tell you that clearly.

Request a Portfolio Review

This material is provided for educational and informational purposes only and should not be construed as individualized investment advice or a recommendation to buy or sell any security. Investing involves risk, including the possible loss of principal. PortfolioLab cannot predict market movements or guarantee favorable investment entry points. References to valuation, staged implementation, or portfolio entry points describe PortfolioLab's investment-management process and do not imply that market timing will be successful. Structured products involve additional risks, including issuer credit risk, limited liquidity, and terms specific to each offering.